Syba's original brand was bright, bold and expressive, built to capture attention in the SaaS market. As the studio's focus shifted toward science, tech and engineering founders, that identity no longer matched the audience. It needed to feel more refined and credible without losing what made Syba stand out.

We ran the identity through our own CLICK process, refining the palette down to just 5 colours and introducing dark mode, a deliberate choice given how much time our target founders spend in code editors and dashboards. The new system carries through a fresh brand identity, a redesigned website and additional pages including About and Contact, all built to put the focus back on the work rather than the studio itself.

Early previews of the new direction have been shared with peers and professional acquaintances, with a strong positive reaction so far. The full site is projected to launch in 2027, as client work takes priority over the studio's own redesign in the meantime.